Routes to market in Russia
Identifying your route to market is the first step. We have the analytical skills to help you do this.
We have a unique database management system to turn import data from the Russian Customs Service into usable information. We can analyse every shipment made to Russia in a year for a given HS Code. This means information about suppliers, buyers, shipment quantity and customs value.
We help our clients with a variety of routes to market, setting up fully functional sales and service operations, acquiring businesses and making new investments in pharamacutical factories, logistics, warehouses, light assembly workshops and factories, even large pig farms.
Sometimes things haven't gone well with your previous partner. We can give you a detailed performance review of your channel partners. compared to competitors.
We also have a portfolio of businesses and property assets for sale. The list has included fuel injector manufacturers, pharmaceutical factories, data centres, electrical power stations, a steel fabrication factory, an air conditioning duct plant, large housing projects, pig farms, rabbit farms, dairy farms, sheep farms, shopping malls, oil wells and others. Access to these can get you into business in Russia quickly.
We also offer free information sevices. For a daily news feed go to our News Centre and bookmark the page or sign up for our RSS feed. For occassional longer articles about business conditions in Russia go to our Advice Centre instead. We also have updates on Exhibitions and selected Tenders.
Our greatest strength is having solid data sources and processes in place to deal with a wide variety of industries.
- Market sizing
- Building call lists, making contact, preliminary negotiations. Save yourself time and money on prospecting trips to Russia. Go to close sales, not open the process.
- Promotional campaigns for launching a product or service
- Supplying interim management to test the market and opportunity,
- Trade show support
- Setting up trade missions
- Product certification
- Finding logistics partners
- Serviced warehouse solutions
- Performance review of existing channel partners
- Independent product management to pull sales through the distributors
Export sales and business support in Russia
We supply interim management resources so you don't have to divert your existing team from their current tasks or hire new employees. We will handle the project until everything is in place and working for you to take over.
You can use us to cover the peak effort of recruiting a channel partner, revitalising marketing effort or a new product launch without committing yourself to additional permanent overheads by setting up your own office or employing staff.
Business Development is what we do. We implement. If we write a report, we expect to be asked to deliver. Our activities include.
Setting up a distribution channel in Russia
For clients searching for appropriate manufacturer's representatives, agents, importers, dealers, wholesalers, distributors, channel partners and service partners, we offer the following support:
- A brief review of the industry to ensure the right market entry strategy. Russia is not Belgium.
- Translation of promotional materials for the customer contact campaign
- Press release to attract potential partners from outside the industry
- A comprehensive list of all the importers for the exporter's chosen HS Code. Our data is sourced by subscription from the Russian Customs Service. The raw data is not usually very useful. However, Volga Trader uses database management software that turns this into information on every shipment made into Russia with manufacturer, quantity, value and date of shipment to each importer. This is a major tool, exclusive to Volga Trader.
- Telephone contact campaign
- Negotiation meetings
- Language support, including translation services
- Import and export logistics, servicing, operations and fulfilment, customs registration and GOST-R certification
- Setting up a limited company, finding premises, dealing with regulatory compliance and the recruitment of staff
With our bespoke Volga Trader marketing packages, we can help you exhibit at a trade show with promotional material, hire personnel and help you maximise attendance with our databases of registered importers.
In a country the size of Russia, exhibitions, conferences and trade fairs are more important than in small centralised countries such as the UK or France. They are places to meet a large number of potential and existing customers, without great expense or travel time.
Language, culture and market knowledge
The English language is not always spoken by senior businessmen, and business culture is very different to that of Atlantic standards. Meetings and negotiations can be confusing, and Russians can be very sensitive to issues Anglo-EU business culture might not notice.
With our up-to-date knowledge of market conditions, we can help you successfully negotiate import, export and investment contracts. To find out more, please get in touch.
Certification and import documentation
Certificate of Conformity
Russia and now the Eurasian Economic Union is not another country in the European Union or NAFTA. It has its own regulatory requirements.
Each shipment to Russia must be supported by a Certificate of Conformity. Obtaining a CoC can be straightforward but it can also be costly in time and money depending on the industry involved.
The route to obtaining a Certificate of Conformity starts by ensuring that your product complies with Russian regulations. These vary by industry. Once you have obtained documentary proof that you comply with the regulations, you may make a Declaration of Conformity. This is passed to the relevant authority for your industry. If you meet the requirement, you will then be issued with a Certificate of Conformity.
Documents vary by industry. Some important documents that may be required are:
It can be tempting to let your Russian partner deal with certification. However, allowing the Russian importer to hold the CoC has the effect of awarding them exclusivity for three years. If you wish to avoid this, it can be a consideration to set up your own company to act as an importer.
Goods cannot be imported into Russia except by a registered importer. Registered importers can be real or legal persons. They must make a deposit of funds with the Russian Federal Customs Service.
There is a package of documents that apply to all shipments. These documents are:
The Passport of Deal is a specialist document for Russia needed to make bank payments.
Most of these documents are handled by the Freight Forwarder or logistics company but the Certificate of Origin is obtained by the exporter and the Business Registration Certificate is presented by the importer.
We can provide a set ProForma shipping documents in Russian that you can use as models for your actual shipments. This will reduce shipping delays. You will have the right documents. They will be in Russian; this matters, many customs officers do not speak English.